Krakow

Wawel Castle

Incentive Ideas

Malopolska Region

Business Opportunities in Krakow

Kraków is famous among tourists for its history, architecture and culture, while the surrounding areas offer many natural landmarks and other attractions. As a result, Małopolska is an exciting destination for business events.


Still growing in popularity among tourists Kraków’s travel statistics are very promising. During the last 15 years, the number of visitors coming to the capital of Małopolska has doubled from around seven million to fourteen million. Kraków has managed to break its own record of tourist arrivals every year in the 2010s, and as travel reopens the upward trend is set to continue.  


A modern and open city
Kraków’s attractiveness is the combination of history and modernity. Additionally Kraków has the highest employment in Poland (23.1%) and provides the most office space for rent – over 1.6 million square metres and is open to people from all countries thanks to the Open Kraków programme, since 2016.

Demonstrating its importance for the meetings sector, Krakow will host the 61st ICCA Congress at the ICE Krakow Congress Centre, 6-9 November 2022, one of the biggest and most important events in the global meetings industry.
The pandemic has not stopped the tourism industry from investing in Kraków. In 2020 alone, there were 460 new accommodation facilities registered within the city. Overall there are 54,350 bedrooms for Kraków to easily provide for guests, even in the case of large business conferences.


Not only Kraków – opportunities in Małopolska
The area around Kraków is called Małopolska (Lesser Poland), and the region is very valuable for both businesses and visitors. There is a lot of investment from international companies from all sectors developing their branches in and around Kraków. Visitors can enjoy other fascinating cities as well, like Zakopane and Oświęcim with their own fascinating history and architecture. The southern part of the region is where you can find the breathtaking Tatra Mountains, which are just two hours away from the city.


Kraków-A great place to start investing
There are many business reasons to meet in Kraków and Małopolska, and the attractiveness of the region offers incredible incentive and bleisure options.

For event professionals wanting to learn more about Kraków and Małopolska, we will be holding two workshops: London (8th March 2022) and Manchester (9th March 2022). Registration is now open and we look forward to introducing you to our partners and for you to learn more about the region’s popularity among tourists and businesses:

Register for London here  to meet  Małopolska at Mamuśka!, Southbank 

Register for Manchester here  to meet Małopolska at Innside by Melia

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