Luxury Italy, Bond Style

For decades Mr Bond has been the 'accidental' presenter of the ultimate luxury VIP travel guide. Stylish 5* hotels, exotic locations and sumptuous retreats are as integral to a Bond movie as the hero's one liners and 'next tech' gadgets.

We first covered Matera on the release of the last Bond, No Time to Die. The opening scene delivered the signature combination of luxury lifestyle, and personal backstory, culminating in a high octane chase across Matera's surreal landscape in Italy’s southern Basilicata region, a remote, designated UNESCO World Heritage site.

Whilst the Bond themed black tie event is well known, this enables you to really turn the action up a notch for an entire incentive trip.

Welcome Italy DMC has created an exclusive programme, evoking notions of traditional quality, and the typical luxury, associated with Bond.

Incentives and corporate retreats value off the beaten track, unique locations, and no one wishes to skimp on luxury for the VVIP!

Matera will do much of the heavy lifting, it ticks the boxes for unique, visually stunning, AND is still on trend. The destination is blessed with good weather for outdoor activities, whilst offering an exclusive feel, away from the main tourist cities; delivering the stylish chic, reminiscent of a Bond movie, and spot on for incentives. 

And that is where Welcome Italy's inspired programme in Matera wins. The combination of the ancient hilltop city, and Palaeolithic stone dwellings of Sassi, make for an enchanting backdrop.

Fly into Bari International Airport and you will be transported back through time. One can approach the beautiful city from the Belvedere, delivering stunning views. Upon arrival enjoy a welcome Martini cocktail or even a Dom Perignon ’53.

There are plenty of new unexpected hotels right in the heart of the Sassi stone caves, such as the Sexantio or the Aquatio (pictured) or even a noble palatial venue like Palazzo Lanfranchi, each tell a rich story.

The food of the area is locally sourced, and Welcome Italy's chosen first night restaurant, the Abbondanza Lucana, proudly managed by Francesco, offers a true taste experience, and, appropriately, a chance to rub shoulders with celebrities, whilst delivering on sustainability.

The perfectly paced programme offers a chance to explore the traditional city, an alfresco gala dinner, a self drive, classic car tour (perhaps in an Aston Martin!), and is topped off with a tasting of the region's Primativo wine, before final good-byes. Want to offer your groups a true luxury incentive? Welcome Italy is expecting you...

To learn more about Welcome Italy's Matera, please contact us to arrange a chat with Welcome Italy's Dino.

Back to News & Offers