Situated at the tip of the African continent, South Africa is a must visit destination, superb for the ultimate incentive trip, and an expanding conference location.
Cape Town is one of the world’s best-loved and most beautiful cities. Set against the instantly recognizable backdrop of Table Mountain, this laid back seaside town has something for everyone: plenty of hotels, buzzing outdoor markets, world-class restaurants, a fascinating mix of cultures and plenty of adventure activities from sea to mountain. From the colourful beach huts on Muizenberg Beach to sampling the famous wines from the region, there is plenty to rest the soul after a packed programme.
Johannesburg (colloquially known as Jozi, Joburg, Jo'burg or "The City of Gold") is South Africa's biggest city, which began as a 19th-century gold-mining settlement. Its history and development into today's vibrant heart of South Africa, offers a rapidly changing city looking optimistically towards the future. Johannesburg is the international hub of South Africa. From O.R. Tambo International Airport, you can fly onward to Cape Town or fly to several safari destinations in South Africa and beyond.
South African safari awaits incentive groups with exquisite landscapes, captivating wildlife, and amazing culture. Offering five-star luxury accommodations – ranging from top game lodges to bespoke boutique hotels – it’s a world-class destination and a true “Rainbow Nation”.
Key Regions
Cape Town – Conferences, corporate events, incentives, executive programmes and city/Winelands combinations.
Johannesburg – Business meetings, conferences, corporate events and programmes requiring a major international gateway.
Durban – Conferences, coastal incentives, corporate events and programmes combining business with Indian Ocean experiences.
Stellenbosch & Franschhoek – Wine, gastronomy, executive retreats and incentive programmes.
Pretoria – Government, association and corporate meetings, with cultural and heritage experiences.
Kruger & surrounding safari regions – Wildlife-focused incentives, luxury lodges, executive retreats and team experiences.
Sun City – Resort-based conferences, incentives, golf, entertainment and team programmes.
Garden Route – Road-trip style incentives, outdoor activities, golf, coastline and smaller group programmes.
Key Airports
O. R. Tambo International Airport in Johannesburg and Cape Town International Airport are the main international gateways. Johannesburg is around 11 hours of direct flight from the UK, and Cape Town is around 12 hours.
Time Difference
UTC +2 (South Africa Standard Time)
Main Languages
English, Afrikaans, Zulu, Xhosa, and several other official languages
English is commonly used in business and tourist areas
Currency
South African Rand (ZAR)
Weather & Seasons
Varied climate; Mediterranean in Cape Town, subtropical in Durban, and highland climate in Johannesburg. Generally, hot summers and mild winters.



South Africa offers conference and meeting facilities ranging from major international convention centres to hotels, specialist venues, lodges and unusual event spaces.
Cape Town, Johannesburg and Durban are particularly relevant for larger business events, while other destinations can provide a different setting for smaller meetings, executive programmes and corporate retreats. South African Tourism currently lists more than 1,700 meeting venues across the country.
MICE 360 can support the process of selecting suitable accommodation and venues, arranging transportation, managing logistics and coordinating the wider programme around the event.
For international organisers, using a local DMC can also simplify the practical side of working across multiple venues, suppliers and destinations.
Why South Africa for MICE?
- Iconic wildlife and safari adventures
- World-class accommodation and venues
- Rich cultural diversity and heritage
- Easy access via Cape Town & Johannesburg
Safari & Wildlife - Safari is one of South Africa's most distinctive incentive experiences. Depending on the brief, groups can incorporate private game reserves, luxury lodges, guided wildlife experiences and bush-based dining into an incentive programme.
Cape Town & the Winelands - Cape Town can be combined with Stellenbosch and Franschhoek for programmes centred around wine, food, scenery and private experiences.
Coast & Outdoor Experiences - South Africa's coastline provides opportunities for sailing, water-based activities, beach experiences and outdoor team programmes, depending on the destination and season.
Culture & Local Experiences - Corporate groups can also explore South Africa through its food, history, music, art and communities, creating programmes that go beyond conventional sightseeing.
MICE 360 develops these elements into bespoke incentive itineraries, matching experiences to the group profile, objectives and budget rather than simply following a standard tour programme.
South African destination specialists
MICE 360 has offices in Cape Town and Johannesburg, giving clients access to local knowledge and supplier relationships on the ground.
MICE expertise
The team specialises in meetings, incentives, conferences and corporate events rather than simply arranging leisure travel.
Bespoke programme design
MICE 360 creates tailor-made itineraries based on the client's objectives, group profile and budget.
End-to-end event support
Services include accommodation and venue sourcing, transportation, event management, creative programme design, pre- and post-event travel and on-site support.
Southern African reach
MICE 360 can also extend programmes beyond South Africa into destinations including Botswana, Namibia, Mozambique, Zambia and Zimbabwe.
Local supplier relationships
Working with an established DMC gives planners one point of contact for coordinating the different suppliers and operational requirements involved in a complex group programme.