Goal Events Estonia

Goal Events is one of the most creative and experienced DMCs in Baltic states – Latvia, Lithuania and Estonia.

Established in 2010, their staff have more than 25 years of experience in the inbound MICE industry.
With extensive professional contacts and outstanding local knowledge, Goal Events specialise in incentives, events, meetings and conferences across the Baltics.

The Baltics are a new destination in Europe, offering direct flights from more than 80 destinations, value for money, superb restaurants, beach resorts, unique activities, historical cities and above all - a well-preserved and unique natural world. Even the most demanding client will appreciate the high quality and great value services that the Baltics present.

Goal Events have excellent credentials and have delivered numerous successful business events for a range of technology, automotive and FMCG clients.


Located on the shores of the Baltic Sea, just over the sea of its Scandinavian neighbour Finland, Estonia’s rich culture and entertainment, modern facilities, captivating nature and friendly people will excite every visitor. A short ride is all that’s required to experience Estonia’s full natural diversity - rocky beaches and 2222 islands that they reach out to, thousands of lakes and over 800km of forest trails. Estonia is a country where nature lives in harmony with the cutting edge of the 21st Century - the country has the highest number of startups per capita in Europe and it is one of the most digitally advanced countries in the world (a birthplace of Skype and e-Residency!). Nonetheless, Estonia's capital Tallinn is the best preserved medieval city in Northern Europe and locals highly value their sauna rituals and cultural traditions.

Facts & Figures

Key Regions

Tallinn: The capital city, known for its well-preserved medieval Old Town

Tartu: A university town with a youthful vibe and rich history

Pärnu: Known as the summer capital, famous for its beaches and spas

Narva: Located on the border with Russia, known for its historic castle

Saaremaa: The largest Estonian island, known for its windmills and meteorite craters

Hiiumaa: An island known for its lighthouses, ancient churches, and unspoiled nature

Viljandi: Famous for its annual folk music festival and scenic lake

2,222 Islands: Perfect for hiking, cycling, or riding around looking for old churches and crumbling fortresses

Key Airports

Tallinn Lennart Meri Airport is the main international gateway. Around 2.5-3.5 hours of direct flight from the UK.

Time Difference

UTC +2 (Eastern European Time)
UTC +3 (Eastern European Summer Time)

Main Languages

English is commonly used in business and tourist areas


Euro (€)

Weather & Seasons

Continental climate; cold winters with snowfall and mild, moderately warm summers.



The number of international conferences held in the capital city Tallinn has shown a yearly growth indicating the city´s readiness to host events of different scope. Conveniently located in northern Europe, with its airport 15mins drive from the centre, Tallinn's larger conference venues are located next to the compact old town, and easy to reach. Moreover, Tallinn offers a unique mix of historical and modern venues and innovative approaches to meeting concepts! Talking of innovation, Tallinn is listed among the Top 10 digital cities in the world – you are sure to get the best cutting-edge digital solutions and interesting speakers!


Estonia is a novel destination, so whether you want to travel back to medieval times, plan a fun day full of adrenaline exploring a UAZ Soviet Jeep off-road self-drive, private horse races, or take part in enlightening workshops, it offers a large variety of incentive ideas for every taste. The best thing about Estonia is that it’s small and hassle-free. Compact city centres mean that your guests get to spend more time exploring the city and its surroundings. In summer, enjoy the water activities from the port of the capital city Tallinn, but in winter head towards the National parks where huskies and sledges will await to take you through snow enchanted forests. Estonian regions reflect different ages, from the romantic, Tsarist-era parks to unforgettable, early-20th-century wooden houses. What's more, in Estonia you can play football with cars. That's right! Split into teams, throw a ball larger than a car and test your driving skills. Worry not, it is tested, safe and fun activity that will excite every guest!


+44 (0) 1628 532020


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