Book nhow!

nhow London (pronounced “now”) is the UK’s first nhow hotel, part of the NH Hotel Group, and a bold addition to London’s hotel scene. Opened in January 2020, it is located on City Road, on the fringe of Shoreditch, just minutes from Old Street and Angel stations. nhow London is a vibrant design hotel where creativity, technology, and British pop culture meet. It was awarded a Silver Medal for Best Hotel Design in the UK by the Luxury Lifestyle Magazine Readers’ Travel Awards.

Designed by the world-renowned Foster & Partners, the eight-floor hotel includes 190 rooms, the Guilty Restaurant, a buzzing Sports Bar, a relaxed Lobby Bar, a gym, and three versatile meeting rooms called Laboratories.

Located in London which is one of Europe’s most accessible cities, served by five international airports and high-speed rail connections, including the Eurostar to mainland Europe.

Whether you’re hosting a team session, a networking event, or a creative workshop, nhow London’s Laboratories offer flexible, fully equipped spaces with a unique layout and artistic flair making it a inspiring choice for events that demand something different.

Throughout the hotel, traditional British symbols, such as the Royal Family, London landmarks, and the Underground which are reimagined in a bold, contemporary way. Guests are greeted by a Big Ben rocket sculpture in the lobby, dine beneath oversized golden bell lights, and encounter rooms where punk energy meets high-tech style, graffiti art, and irreverent portraits of monarchs.

Ideally placed between London’s creative Shoreditch and its financial centre, nhow London is suited to both business and leisure. The surrounding area is rich with opportunities for team-building, cultural exploration, and after-hours entertainment.

The hotel is committed to sustainability, supporting initiatives such as eliminating single-use plastics, installing energy-efficient systems, and working with local suppliers to reduce its environmental impact.

With eye-catching design, functional event spaces, and a prime London location, nhow London offers an unforgettable setting for your next business meeting, event, or creative retreat.

Back to Pryde of Place